Welcome to Kati Heinig Designs
established since 2002
Currently accepting new projects for 2026. Get in touch — office@k-designs.at
I’m based in Vienna, but spend most of my time wherever the work takes me. Over the past twenty years I’ve helped startups, cultural institutions, and Fortune 500 companies articulate what makes them different — through strategy, naming and visual identity.
Before going independent I worked and learned by doing with my autodidact ways through various printing companies, publishing houses and smaller venues.
Expertise
Brand Strategy
Positioning, messaging frameworks, and brand architecture for companies at inflection points — launches, mergers, pivots, and international expansion.
Naming & Identity
Company and product naming, visual identity systems, and tone of voice guidelines that hold up across every touchpoint — from pitch deck to packaging.
Visualizer
Brand manifestos, and editorial strategy.
Today, I consult for a variety of international brands.
Selected Projects
Every project starts with the same question: what do you want people to feel when they encounter your brand for the first time? The answer shapes everything that follows.
I’ve worked with over forty organizations across technology, culture, and retail. Some needed a complete rebrand. Others needed a single sentence that finally said what they meant. Here are a few projects I’m especially proud of.
Firmenname und Tat
Firmenname und Tat